How to Pin a Post on Threads: App, Web, and Reply Steps

Threads has two kinds of pins, and they do different jobs. A profile pin places one of your posts at the top of your profile. A reply pin highlights one reply inside a thread you started. The two get conflated constantly, so it helps to separate them before touching any menu.

The official rule is simple: one pinned post per profile. Meta does not document an automatic swap, so unpin the current post before you pin another. That single slot is small, which is exactly why the choice matters.

When a visitor opens your profile, the pinned post is the first thing they see in the Threads section, sitting above your posts in their normal order. You can only pin your own posts, never someone else's. Treat the slot like a headline that the rest of your profile has to back up.

One more thing worth being clear about: Meta's help page describes the pin as profile organization, full stop. It makes no claim that a pinned post gets extra distribution in feeds or recommendations. Treat the pin as curation for people who already landed on your profile, not as a reach lever, and you'll have the right expectations.

In the mobile app, open your profile and switch to the Threads tab. Find the post you want to feature, tap the Options menu (the three dots) on it, then tap Pin to profile. The post moves to the top of your profile immediately.

On threads.com from a computer, the flow is the same. Open your profile, click the Threads tab, open the Options menu on the post, and choose Pin to profile. The current official help page documents the computer steps, so you don't need a phone.

Unpinning follows the same path. Open the Options menu on the pinned post and choose Unpin. Meta's help page only names that control. It does not say the post returns to a chronological slot.

Don't see the option? Three checks solve most cases. Make sure the post is your own, since reposts and other people's posts can't be pinned. Update the app, because the menu item arrived after launch and old builds predate it. And confirm you're on the Threads tab of your own profile, not inside a feed or a search result, because the Options menu changes with context.

Reply pins live inside a thread, not on your profile. Open a thread you started, find the reply you want to highlight, tap the Options menu next to that reply, and choose Pin reply. The reply then appears at the top of that thread.

Unpinning works the same way. Unpinning works the same way. Open the Options menu on the pinned reply and choose Unpin. Meta does not document a recency sort after you unpin, so check the thread rather than assuming order.

If you host discussions, ask followers for input, or run question and answer sessions, this feature matters. A pinned reply sets the tone for everyone who scrolls the thread, and it surfaces the best contribution instead of leaving the good stuff buried under whatever arrived last. Pin your own clarifying question, or pin the reply that best represents the conversation you wanted to have.

A reply pin and a profile pin don't compete. Your profile keeps its single pinned post while a thread you host carries its own pinned reply, so you can run both at once. The reply pin is also temporary by nature: when the conversation dies down, unpin it and let the thread settle back to normal.

A pin slot is a decision. Pinning whatever you posted that week is an easy default, and it is usually the wrong one. Four options cover almost every situation, and each one matches a different job your profile might be doing.

The proof post is your best performing post, the one with engagement well above your normal numbers. It works as social proof: a visitor sees that people respond to you before reading another word. The offer post is whatever you sell or promote, with a clear next step such as a link, a signup, or an invitation to message you. The intro post answers who you are and what you post about, which matters when most of your visitors are meeting you for the first time. The hub post is an index: it points to your best work so a curious visitor can go deeper in one stop.

Choose based on your profile's current job. Building an audience from scratch favors the intro or proof post. Steady traffic plus something to sell favors the offer. Work scattered across months favors a hub that does the curating for you. Rotate when the job changes, because the slot is not a lifetime appointment.

None of this works if your recent posts don't include a strong candidate. If the cupboard is bare, draft one on purpose: the free Threads post creator can help you write a post built to earn the slot, whether that's an intro, an offer, or a hub.

Your profile has three attention tools, and they're not interchangeable. The pin is one post at the top of your Threads tab. The bio link is one clickable URL in your bio. Reposts and quotes push other people's posts into your feed and your followers' feeds.

Use the pin for announcements and anything that should look current: a launch, an event, a statement, this week's best post. Use the bio link for permanent destinations like a portfolio, a store, or a newsletter signup that shouldn't expire. Use reposts to amplify others, join a conversation, or keep your feed active between original posts. For quoting, undoing, and feed behavior, see how to repost on Threads.

For a visiting reader, the pin can show the post itself before a click, which may matter more than a bare bio link. That is a hypothesis, not a measured result. A bio link is a promise; a pinned post is a possible answer on display. Keep both, and give the slot to whatever needs attention first. And remember the pin is one piece of the profile: the fuller playbook to turn visitors into followers covers the bio, the grid, and everything a first-time visitor checks.

Swap the pin when its reason expires. The obvious trigger is an offer that ended, A pinned post selling something unavailable can send a visitor to a dead offer, so swap it rather than leaving it up. Other triggers: a new post clearly outperforms your current pin, the season or event you referenced has passed, or your profile's job has changed.

Here's a ten minute monthly ritual. Open your profile the way a logged out visitor sees it, check whether the pin still matches your current goal, scan the past month of posts for a stronger candidate, and swap if there is one. Ten minutes, once a month, keeps the slot honest.

Then check Threads insights for activity you can actually see. Meta does not publish a metric that isolates follows caused by the pin. Compare follower change before and after a swap, and treat a flat result as a reason to test another pin, not as proof the slot failed.

Here's what Meta's pin help actually states. You get one pinned post on your profile at a time. Pin from threads you've posted, and pin a reply only inside a thread you started, not in someone else's thread. Unpin the current profile pin before you pin another.

Meta only says the pinned post appears at the top of the Threads section of your profile. It does not say pinning removes the post from feeds or duplicates it in chronological order.

Meta's pin help does not describe a way to schedule a pin, so do the swap yourself or put a reminder next to your posting schedule.