How to Add Another Account on Threads (and Switch Between Them)

You can create one Threads profile for each Instagram account you have, and one for each Facebook account you have. To create a profile on Threads, sign in with an Instagram account, a Facebook account, or an email address and mobile number. A second profile is not created from inside the current profile's settings. It starts when you add a profile and complete that signup.

If the new profile should sit on an Instagram or Facebook identity, pick that account before you start. An account that already has a Threads profile cannot hold a second one. Email and mobile number is the route when you are not signing in with an existing account. Do not expect the new profile to copy followers from Instagram or Facebook.

If the Instagram account is verified, that badge shows on the Threads profile, and you can only change the profile picture on Instagram. A Facebook verification badge does not carry over to Threads. Profiles you follow on Threads, and profiles that follow you there, do not change your Instagram or Facebook follows. Personal information is edited on the Instagram or Facebook account, not on Threads.

The add flow lives behind the account switcher, not in Settings. Start from anywhere in the app: press and hold your profile picture in the bottom-right corner. A sheet slides up listing the profiles already added on this device, with an Add profile option underneath. Tap it, then sign in with the Instagram or Facebook account that will own the new profile, or sign up with an email address and mobile number. Complete the short setup, choose public or private, and the new profile appears in the switcher sheet from then on.

Add profile is in that long-press sheet, not in Settings. After setup, the new profile stays in that sheet, and switching to it does not require a log-out.

The new profile is not a copy of the one you are using. Do not expect Instagram or Facebook followers to show up on it. Set this profile's bio, links, and profile picture on their own. If you signed in with a verified Instagram account, change the profile picture on Instagram, not in Threads. Setup asks you to choose between a public or private profile and to select which accounts to follow, so those decisions belong to the signup moment, not to a later settings hunt. You can also browse Threads without a profile at all, though a profile-less account cannot post or interact.

Switching on mobile uses the same gesture as adding: press and hold your profile picture, then tap the profile you want. You do not log out to switch profiles already added on the device. The sheet lists those profiles, which helps when you keep a personal profile and a project profile on one phone.

On threads.com from a computer, open the left Menu, click Log out, then enter the username and password of the account you want. That is the documented computer path. If you switch often on a desktop, a password manager or a separate browser profile shortens that log-out loop.

The page to add and switch between multiple Threads profiles is the one to follow: long-press your profile picture in the app to add or switch, and on a computer use the left Menu, Log out, then the username and password you want.

Before you tap Add profile, decide which signup you are using. Create or pick the Instagram or Facebook account that will own this profile and confirm you can sign in on this device, or use an email address and mobile number instead. Have the handle and a one-line description ready if this profile is for a project. Decide public or private before the first post. An Instagram verification carries over, and a Facebook verification does not. If the Instagram account is verified, the profile picture can only be changed on Instagram. Signing in with Instagram can pull that account's picture, bio, and links into the new profile during setup.

Fourth, sketch what this profile will actually post. A second profile with no distinct job drifts into reposting the first one and quietly dies. Write down its content lane in a sentence. Fifth, plan the cadence you can honestly keep, because two profiles means two feeds to serve. A simple posting schedule you follow beats an ambitious one you abandon, and it is easier to keep that promise when the plan lives in one place. Once the lane and cadence are settled, the in-app flow from the previous section takes under two minutes.

The switcher sheet shows which profile is active before you post, but the real safeguard is a habit: glance at the avatar in the bottom-right corner before you hit post, every time. A rushed reply is an easy way to publish on the wrong profile. Check the avatar again before you continue.

Keep each profile's identity boundaries straight. Profiles you follow, and profiles that follow you, on Threads do not change who you follow or who follows you on Instagram or Facebook. Bio, links, and profile picture are edited on Threads, except when the Instagram account is verified: then the profile picture can only be changed on Instagram. Personal information, such as your name, is edited on the Instagram or Facebook account that owns the profile, not on Threads. If you want to prove that two profiles belong to the same person across servers, Threads supports adding a link to your profile on another server, like Mastodon, in your bio to create a rel=me identity link.

If your second profile is for business or client work, the Instagram or Facebook account that owns it is the recovery path and the seat of ownership. If you get locked out, recover a locked Threads account instead of opening a duplicate profile on a new login. Shutting a spare profile down means deactivating or deleting your Threads account, which is separate from deleting one post. Keep recovery options current on the account you actually use.

Not every second-account idea deserves a profile. Threads follows do not come from Instagram or Facebook, so a second profile does not start with that audience. Use a second profile when you need separation: a different audience, a different tone, or work you do not want on your personal name.

If the driver is scheduling and cadence rather than identity, a second profile is not the fix. JoltSage can schedule Threads posts through Meta's official API with an approval-first queue, peak US engagement windows, and account-relative insights. If the first profile already gets visits, turning profile visits into followers does more for that account than splitting the same voice across a second one.