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What this guide is really about

Threads has three different settings that people call hiding your likes, and they do three different jobs. One hides the numbers on your own posts. One hides the numbers on everyone else's posts so you stop seeing them. Private likes hides your like from everyone except you and the post's author. If you have flipped a switch and been surprised by what stayed visible, it is almost always because you changed the wrong one.

The menus do not explain the difference, and most guides blur them together. This guide maps each setting to the outcome you actually want, with the documented paths on threads.com, what each option changes, and how to find liked posts or remove likes one by one.

Quick answer

Threads has three like settings, not one. To hide the count on your own post, open the post's menu and tap Hide like and share counts. To hide counts on posts you see from other profiles, open More, then Settings, then Content preferences, and turn on Hide like and share counts. To hide that you liked something, turn on Private likes in Settings, then Privacy; your likes then show only to you and the post's author.

What you will leave with

Match the right setting to the job you want done instead of guessing in menus

Know exactly what stays visible after each setting is on

Find liked posts and remove likes one by one

Find the posts you have liked and understand the ghost-post exception

Key takeaways

Hide like and share counts on your own post is per-post: other people stop seeing its likes, views, reposts, and quotes, but you still see them.

Hide like and share counts in Content preferences hides counts on posts you see from other profiles. It does not hide counts on your own posts from others.

Private likes hides which posts you have liked from everyone except you and the post's author.

Turning Private likes off later makes your existing and future likes visible to anyone who can see the post, not just future ones.

No setting removes a like for you. Removing likes is a separate manual job, and likes on ghost posts never appear in your Your likes list.

First, Decide Which Kind of Hiding You Want

Before touching a menu, name the outcome. If the problem is that a number sits under your post and invites judgment, you want to hide the count on that post. If the problem is that you keep comparing your numbers to everyone else's, you want to hide counts across your feed. If the problem is who can see that you liked a post, you want Private likes; the post's author can still see your like.

People get confused because the first two settings share a name: both are called Hide like and share counts. One lives on the post's own menu and changes what other people see. The other lives in Content preferences and changes what you see. Same name, opposite audience.

There is also a question the settings cannot answer for you: whether hiding numbers changes how you judge your own work. Creators who hide public counts still need honest measurement, and that is a separate habit from the privacy settings. Once your settings are right, a Threads engagement rate calculator gives you the ratio the public number never told you anyway.

Hide Like Counts on Your Own Posts

This is the per-post setting. In the app, go to your profile, open the menu next to the post, and tap Hide like and share counts. On threads.com, click Profile on the left, open the menu next to the post, and choose the same option. Meta's cited help page documents these paths; app menus may differ slightly by version.

Once it is on, other people stop seeing how many people liked, viewed, reposted, or quoted that post. The four numbers hide together; you cannot hide likes but keep views. The counts hide from other people; hiding a displayed count is not the same as removing the underlying activity.

Because it is per-post, hiding the count on one post leaves every other post alone. That is useful for the cases where a number hurts: a sensitive announcement, an apology, a price change, or any post where a small early number would read as rejection. The official help page for hiding like and share counts describes it as a per-post action, and that is also why people think the setting did not work: they hide one post, scroll to the next, and see counts still there.

Step path from choosing a goal to the correct Threads like setting for that goal
Pick the outcome first, then the setting falls out of it.

Hide Like Counts on the Posts You See

The second setting changes your feed, not your posts. In the app, open Settings from your profile, tap Content preferences, then Hide like and share counts, and turn the toggle on. On threads.com, click More on the left, then Settings, then Content preferences, and switch on the same toggle. Meta's cited page documents the web path; app menus may differ slightly by version.

With it on, you stop seeing the displayed numbers of likes, views, reposts, and quotes on posts from other profiles. This is a viewing preference for you, not the per-post control that hides your own posts' counts from other people.

This is the setting for the comparison problem. If checking other people's numbers has become a habit you want to break, feed-wide hiding removes the trigger everywhere at once, instead of one post at a time. The Instagram Help Center also notes it is fully reversible: turn the toggle off and the counts come back.

Common mistakes

Flipping Content preferences hiding and expecting your own posts' counts to disappear. That setting only changes what you see on other profiles' posts.

Assuming Private likes hides your like from the post's author. It never does; it hides it from everyone else.

Turning Private likes off to make a fresh start. Existing likes become visible the moment you do, not just future ones.

Expecting a bulk-unlike button. Unliking is manual, through the Your likes list, one post at a time.

Reading an empty Your likes list as never having liked anything. Likes on ghost posts do not appear in the list.

Private Likes: Hide That You Liked Something

Private likes is the third setting, and it hides your identity as a liker, not any number. In the app, open Settings, tap Privacy, then Private likes, and turn it on. On threads.com, click More, then Settings, then Privacy, then Private likes. Meta's cited page documents the web path; app menus may differ slightly by version.

With it on, your likes are visible only to you and the author of each post you like. Everyone else who can see the post sees the total like count, but not your name in it. This is the setting for people whose liking habits are effectively public browsing: journalists, founders, community managers, or anyone whose likes get read as endorsements.

Know the reversal rule before you turn it on. The Private likes help page is explicit: if you turn the setting off later, your existing and future likes become visible to anyone who can see the post. It is not a clean slate. If you liked something years ago that you would rather not surface, undo the like before you ever switch the setting off.

Comparison table of the three Threads like settings and what each one hides and from whom
The three-setting matrix: what hides, from whom, and what survives.

What Stays Visible No Matter Which Setting You Pick

None of these settings makes you invisible. The post's author can still see your like even with Private likes on; the setting hides it from everyone else, not from them. Hiding a displayed count is different from removing a like. The cited help pages do not spell out how these display settings interact with your insights, so check your own insights if that number matters to you.

Hiding counts also does not hide other public engagement. Replies and quote posts of your content remain visible to anyone, along with reposts. If your goal is controlling who can respond at all, that is a different job: reply approvals and the per-post reply controls decide who can reply, not the like settings.

How to Remove the Likes You No Longer Want

Plenty of people want to remove all their likes on Threads at once, and no bulk-unlike control is documented. Removing a like is manual: open the post and undo the like, one at a time. Your Your likes list is the fastest route because it gathers the posts you have liked in one place.

On threads.com, click Menu on the left, then Liked. That opens the list you use to see posts you have liked, in full. Work backward from the top, unliking each one you no longer want attached to you. In the app, the same list lives under your profile menu. Before you start, read the ghost-post caveat below, because it decides whether your list is actually complete.

There is one planning decision worth making first. If your goal is a like history you would not mind being public, the order matters: turn Private likes on now, clean the list at your own pace, and only ever turn it off after the cleanup. If you turn it off first, everything still in the list becomes visible immediately.

Find Your Liked Posts and the Ghost-Post Exception

To see the posts you have liked, open your Your likes list: Menu, then Liked, on threads.com, or the equivalent in your profile menu in the app. It is private to you. It is also the natural place to manage likes as a creator, because a liked post is often a post you want to reread, learn from, or quote later.

One exception trips people up. Meta says likes on ghost posts do not appear in Your likes, so the list is not a complete record of everything you have ever liked. Do not treat a shorter-than-expected list as proof a like is gone, and do not assume every missing post counts as a ghost post.

If your real goal is building a reference library rather than scrubbing history, saving posts is the more deliberate tool. Saving is a separate action from liking, with its own list, and it does not depend on your like history. For a full save, find, and organize workflow, the guide to saving posts on Threads covers it end to end.

Action checklist

Use this as the practical next pass after reading the guide.

  1. +
    Name the job before opening settings: hide my number, hide their numbers, or hide my identity
  2. +
    Own post: three-dot menu next to the post, Hide like and share counts
  3. +
    Feed: Settings, Content preferences, Hide like and share counts
  4. +
    Identity: Settings, Privacy, Private likes
  5. +
    Cleanup: Menu, Liked, undo likes from the top before ever turning Private likes off
  6. +
    Measurement: keep tracking engagement privately if you hide public counts
A Threads post card with engagement counters shown faded to signal counts hidden from viewers
After: numbers gone for viewers, activity still recorded for you.
Wrap-up

Conclusion

Three settings, three jobs: per-post count hiding for your own posts, Content preferences for the feed you browse, and Private likes for your identity as a liker. Once you know which one matches your goal, the menus take under a minute.

The two rules most people learn the hard way: the post's author always sees your like, and turning Private likes off exposes your existing likes, not just future ones. Clean first, switch second.